The Kraze Agency is a boutique branding and digital marketing agency based in Los Angeles.
Since launching in 2014, we have led the digital strategy for a number of beauty, lifestyle and hospitality brands, including actress Sofia Vergara, Kay Jewelers, Parlux Fragrances, SharkNinja and others. Founder Chad Kennedy and Content Director Jamie Sanders have a combined 35 years of experience, which encompasses work with singers Lady Gaga and Katy Perry, Ralph Lauren, JustFab, Completely Bare, Sugarfina, American Eagle Outfitters and more.
Both come from a background in editorial. Chad was the founder of Teen Scene, an online magazine for teens by teens—and the first of its kind—when he was only 13 years old. After majoring in journalism at Indiana University, Jamie moved to NYC to work in magazines and started as a fashion editor at Harper’s Bazaar. This led to them first working together at Teen Scene, and they’ve been friends and collaborators ever since. After their time at Teen Scene, they would go their separate ways professionally for awhile—but now, they’ve reconverged at The Kraze Agency.
At the young age of 13 in May 2000, The Kraze founder Chad Kennedy began his career launching Teen Scene, an online magazine for teens by teens. Featuring interviews with *NSYNC, Backstreet Boys, Britney Spears and others at the height of the pop music phenomenon, the magazine reached nearly 300,000 readers monthly and was a first of its kind at the time.
Kennedy went on to serve as Senior Digital Marketing Manager at Total Assault where he led digital marketing campaigns for Lady Gaga, Katy Perry, OneRepublic, Paul van Dyk, and many others.
In 2012, he became Director of Communications at Celebuzz, the flagship entertainment property of SpinMedia, where he oversaw social media and newsletter programs, strategic traffic partnerships, and paid user acquisition for a number of SpinMedia brands, including SPIN, VIBE, and Celebuzz, along with talent such as the Kardashian and Jenner family, Lindsay Lohan, Snooki, and others.
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With a background in editorial, advertising and marketing, Jamie Sanders brings over 15 years of experience to The Kraze Agency.
She spends her days as a copywriter specializing in fashion, beauty and lifestyle. After 12 years in New York City and a brief stint in Pittsburgh, she (finally) relocated to Los Angeles in 2015. She’s created, shaped and written copy for some of the world’s leading companies, including Bloomingdale’s, Bergdorf Goodman, Henri Bendel, American Eagle Outfitters, Drybar, Sugarfina, JustFab, Fabletics, HUM Nutrition, Splendid, Ella Moss and Ralph Lauren. She’s also written for Harper’s Bazaar, Allure, Glamour and Woman’s World, among others.
In her “free” time, she’s the Editor-in-Chief of her fashion and beauty blog, The Beauty of Life, which she founded in January 2007.